Folklore – Strategic B2B Outreach
We get you in the room withthe people who matter
Whether you’re selling to senior decision-makers or acquiring businesses, we get you into the right rooms, so you can have the right conversations.
The problem isn’t outreach.
It’s how you go about it.
Outreach that engages a senior decision-maker has to be written for them.
- Not adapted from a template.
- Not made up of “personalised” template tokens.
- Not generated by an AI model trained on a million other emails.
Written — by someone who has done the research, made a judgement about what matters, and found a way to resonate with this specific person.
That’s always been true.
What’s changed is that it’s now possible at scale→.
Research the person – not just the company.
Most good outreach agencies do company-level research well. The reason they stop there is that individual research doesn’t scale manually – the economics don’t work. Our AI pipeline changes that.
It evaluates thousands of leads against criteria you define. Every prospect that clears the bar is researched individually, and every message is written from scratch by our strategic copywriters.
Research at volume.
- 01
Scores thousands of leads
Against criteria you’ve defined – not just industry and size.
- 02
Researches every prospect
The individual behind the role, not just the company.
- 03
Surfaces the signals that matter
Recent activity, priorities, and communication style.
Craft at quality.
- 01
Read every dossier
Apply human judgement. Filter out anything that’s not worth a conversation.
- 02
Write every message from scratch
Multi-touch sequences, typically four to six weeks per prospect.
- 03
Sign off every touchpoint
Before it goes out. No templates. No exceptions.
No templates. Just individually tailored campaigns.
We work with two kinds of client.
You're selling
Get the first impression right with senior buyers.
No matter how excellent your offering, getting in front of the right people with the right message at the right time is only getting harder. Generic outreach and templated messaging simply doesn't make the kind of first impression that's going to open doors with senior decision-makers – individual research and attention does.
Lead GenerationYou're acquiring
Reach the right founders before anyone else does.
The best targets aren't always on the market and aren't always looking to sell. Reaching them before they engage an adviser requires outreach that doesn't read like outreach – and messaging that demonstrates serious interest in the business they've built. We research every target individually and write every message from scratch.
Deal OriginationWhat individual research produces, in numbers.
Real outcomes from recent Folklore engagements across SaaS, professional services and acquisitions. We don’t guarantee meeting volumes – what we guarantee is the rigour of the system that produces results like these.
- 8/12
- Meetings booked for a B2B SaaS business.
- 192%
- For a professional services technology firm.
- 340%
- Increase within four months for a telecoms company.
- 62%
- Conversion on current origination programmes.
Top UK retail chains
ROI in 6 months
Qualified pipeline
Founder reply → meeting
What the clients say about the work.
“Folklore's campaigns provide the closest thing to a virtual handshake – giving high-profile leads the best possible first impression of your business.”
Steve HeadDirector, Vanilla Cloud“Folklore are capable of a truly exceptional level of hyper-personalisation of their campaigns, which these days is exactly what's needed to stand out and bring in your best prospects without a formal introduction.”
Clive WilkinsonPartner, Wilkinson Associates- 01
Templates get ignored. Individual research gets responses.
- 02
The point isn’t how many messages you send, it’s who replies.
- 03
The best message is one that reads like it couldn’t have been written for anyone else.
06 / Get Started